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Backcountry Mock Campagin

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This campaign aims to further the conversation of diversity in the outdoors. A designer's job isn't only to be aware of the conversation around a brand, but to contribute to it. Backcountry is among the most well-known names in the outdoor industry and has been following suit in making an effort to push the needle in the right direction. I created an integrated campaign that doesn't only include seeing non-whites in the outdoors, but gives the audience an opportunity to interact with Backcountry and fill out a survey describing how they can make the outdoors a more welcoming space for everyone.

Backcountry Mock Campaign

This campaign aims to further the conversation of diversity in the outdoors. A designer’s job isn’t only to be aware of the conversation around a brand, but to contribute to it. Backcountry is among the most well-known names in the outdoor industry and has been following suit in making an effort to push the needle in the right direction. I created an integrated campaign that doesn’t only include seeing non-whites in the outdoors, but gives the audience an opportunity to interact with Backcountry and fill out a survey describing how they can make the outdoors a more welcoming space for everyone.