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Backcountry Mock Campagin

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This campaign aims to further the conversation of diversity in the outdoors. A designer's job isn't only to be aware of the conversation around a brand, but to contribute to it. Backcountry is among the most well-known names in the outdoor industry and has been following suit in making an effort to push the needle in the right direction. I created an integrated campaign that doesn't only include seeing non-whites in the outdoors, but gives the audience an opportunity to interact with Backcountry and fill out a survey describing how they can make the outdoors a more welcoming space for everyone.

Backcountry Mock Campaign

This campaign aims to further the conversation of diversity in the outdoors. A designer’s job isn’t only to be aware of the conversation around a brand, but to contribute to it. Backcountry is among the most well-known names in the outdoor industry and has been following suit in making an effort to push the needle in the right direction. I created an integrated campaign that doesn’t only include seeing non-whites in the outdoors, but gives the audience an opportunity to interact with Backcountry and fill out a survey describing how they can make the outdoors a more welcoming space for everyone.

About Me

 

I am a no-nonsense print and digital designer from Nebraska. I approach design with focus on immediacy, function, and practicality.

I have been designing for five years, primarily focusing in print and digital. My design career began in a university setting and developed into the agency world. I've since built a network of clients and resources for my freelance work. 

Services

- Custom Wordpress Websites
- Print, Magazine, Catalog Design
- Marketing & Advertising Materials
- Logo Design & Branding
- Small-Scale Animation and Video Production

About Me

 

I provide my clients with refreshing, modern branding. I would say my work is client centered, but design always should be. I don't get caught up with flashy fleeting trends, but aim to make work that is timeless, direct, and effective. Many freelancers offer one service. I work in multiple mediums to offer well-rounded branding to be expressed over several platforms. I am constantly looking for ways to keep brands relevant and competitive.

Services

- Custom Wordpress Websites
- Logo Design & Branding
- Digital Marketing Design