Dickies Global Brand Guidelines
Creation, socialization, and deployment of evovled brand guidelines for Dickies' 100 year anniversary. Refreshed logo. Proprietary typeface. New strategic and visual direction. Credits below.
Dickies Global Brand Guidelines
Example of interactive, web-based brand guidelines built in Figma for global use.
Dickies Global Brand Guidelines
Seeing the system come to life.
SXSW Fireside Chat
Genericana: Branding, Design, & Visual Communication. Click image to watch.
Resepct the Classics
Brand campaign highlighting lowriders and their artists - a core community for Dickies. We collaborated with Socker Studio to create a custom typeface inspired by hand-painted signs found in the communities seen in the work. Credits below.
Dickies Arena Activation
Brand assets for the Fort Worth Stock Show & Rodeo
New Dickies Headquarters Installations
A massive move from a 100 year old manufacturing building to an updated space to downtown Fort Worth. Collaboratoin with architects, artsits, and long-time Dickies staff to bring us into 2023 without losing our history and heritage. Credits below.
Seeding Kits
Construction and application of new brand guidelines
Print Tests
Checking size, resolution, color, paper type, and print process
Print Tests
Checking size, resolution, color, paper type, and print process