Concept, Art Direction

Red Bull Rampage 25th Anniversary Event Poster

Red Bull Rampage is the quintessential extreme mountain biking event, taking place in southern Utah every year for 25 years. To commemorate Red Bull's achievements and to bring our culture to life, Backcountry sponsored the 25 year anniversary event. I commissioned @kentaylorart to create a piece that gives the viewer a glimpse into what the event feels like. The work highlights unbelievable feats of athleticism, the unforgettable natural landscape the competition is built of, and the massive community of dedicated course builders and spectators.

Art & Illustration
Ken Taylor
Concept, Art Direction
John Klopping