Competitive Cyclist Summer/Fall
Concept, Direction
These ones are fun. This shoot was not tied to a specific campaign, but was a general asset capture for nearly two seasons. We created a very loose narrative made from vignettes of what road and gravel cycling feels like. Our POV was product focused, but was also about commeraderie, the highs and lows of epic rides, and the in between moments that make them real and memorable.
Concept
John Klopping
Photography
Re Wikstrom
Photography
Ben Kuhns