UNL Outdoor Adventures

These designs are my opportunity to have free reign over a brand. I have been able to establish a feel and identity, and build on it year after year. My attraction to very simple, immediate graphic elements shows through my decisions with shape and typography. Nebraska is flat as well a state in which you have to drive the furthest to find rock climbing. My overall use of “flat” graphic choices is my nod to the dissonance between an entirely flat state, and indoor climbing related events.

UNL Outdoor Adventures

Posters designed for Outdoor Adventures’ climbing competitions and events.